This is Astro’s 8th consecutive win in the same category.
To celebrate the victory, Astro is giving complimentary access to all channels, from Nov 3 to 19, except for selected Pay per View and premium sports channels on Astro and Astro GO.
According to Astro’s Chief Digital and Marketing Officer, Ridhuan Sidek, this year’s win will ignite its commitment to produce the best content for its subscribers.
He added that subscribers can expect more great products and offerings as it continues with the transformation programme to enhance and increase customer satisfaction.
The Putra Brand Awards was launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As).
Brands are measured based on factors including impression of the brands, intent to purchase the products of the brands, forced choice brands and brands that respondents would recommend to their friends and families.
A total 6,000 Malaysian consumers were engaged through digital platforms to determine Malaysia’s favourite brands across 24 categories.